Peacock-Exclusive NFL Wild Card Game Sets U.S. Live Streaming Record With 23 Million Viewers

Peacock’s exclusive presentation of Saturday night’s AFC Wild Card playoff game between the NFL’s Kansas City Chiefs and Miami Dolphins scored a big ol’ touchdown.

With an average audience (AMA) of approximately 23.0 million viewers across Peacock, NBC stations in Miami and Kansas City, and on mobile with NFL+, the Chiefs’ 26-7 win — in the fourth-coldest game in NFL history! — delivered the most-streamed event ever in the U.S. (according to Nielsen custom fast national data).

The Wild Card Weekend match-up peaked in the second quarter with an average of 24.6 million viewers.

All told, viewership for Dolphins-Chiefs was up 6% from last year’s primetime AFC Wild Card Game.

NBCUniversal reportedly shelled out around $110 million back in May for exclusive rights to the Saturday -night Wild Card Weekend game, which was the first time an NFL playoff game was only available through streaming.

The Peacock app in turn reportedly soared to the top of app stores in popularity, ahead of the match-up.

“We couldn’t be prouder of our partnership with Peacock and are thrilled with the results of the first-ever exclusively live streamed NFL playoff game,” NFL Commissioner Roger Goodell said in a statement. “To best serve our fans, we need to ensure games are available to them as their viewing habits change and this includes digital distribution as we continue to help shape the future of the sports and entertainment industry.”

NBC Sports’ Saturday afternoon broadcast of the Browns-Texans AFC Wild Card Game, meanwhile, averaged 29 million viewers across NBC, Peacock, NBC Sports Digital, NFL Digital and Telemundo – making it the most-watched Saturday NFL Wild Card game on NBC since 2014. Peacock’s share of that audience was 3.1 million viewers, NBC Sports’ largest streaming simulcast of an NFL game (excluding Super Bowl LVI).

Related Posts

Everything you need to know about Lindsay Lohan’s Irish rom-com

Pic: Netflix Lindsay Lohan had the country in a tizzy when she landed here in 2022. She was here to film her upcoming film, Irish Wish. And…

Take a look inside the February issue of VIP Magazine

VIP’s February issue is here and it’s simply gorgeous, if we do say so ourselves. We’ve given our magazine a little bit of a makeover as we…

Lisa McGowan makes incredible donation to LauraLynn Children’s Hospice

Pic: Brian McEvoy Lisa McGowan AKA Lisa’s Lust List has made a generous donation to LauraLynn Children’s Hospice. She was able to raise an incredible €200,000 with…

Cillian Murphy’s son to make movie debut!

Pic: CW It looks like Cillian Murphy has inspired his son. Yes, his son Aran is following in Cillian’s footsteps and will make his film debut very…

Irish acts come together for free concert this weekend for great cause

If you’ve been looking for something to do this weekend, then we have you covered. Several well-known Irish artists will be coming together for a free concert…

10 rom-coms to watch this Valentine’s season!

It’s rom-com season! With Valentine’s just around the corner, now is the time to get planning the perfect movie night and to help we’ve compiled a list…